DAM’S Requirements
- Digital Asset Management System - A central repository for all digital assets capable of handling all of Reebok’s image types.
- Channel Partner Sharing - Ability to push digital assets to a channel partner.
- Image Approval Workflow - A workflow system that enables a streamlined process for creating and approving digital assets.
- Web based Solution - An application that can be accessed globally through the Internet.
- Based on Standards - Must follow standards direction for retailer communication being developed by NRF/ARTS