The Issues – Cost, Speed, Consistency

• Costly product re-shoots due to the lack of a central library

• Costly manual process to reformat photographs for various uses.

• High costs and slow turn-around satisfying image requests:

  • Burning and Shipping CDs

• High Costs associated with printing extra product catalogs.

• Multiple versions of assets issued to users due to the lack of a central storage location for assets.

  • Inconsistent Brand representation
  • Poor control of copyright assets - expiration
  • Dated assets used in marketing materials

Reebok Confidential

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