Example of ARTS Value in Driving an Industry Standard for DAM

• At NRF CIO Council, Retailers and brands discussed the issues both faced surrounding digital assets

• The Charter:

  • Establish industry standards for managing, distributing and updating product data, including:
    • Product photos
    • Product illustrations
    • Corporate and Product Logos
  • Increase control and consistency
  • Reduce operational costs
  • Accelerate time-to-market

Representative ARTS members

http://www.homedepot.com/HDUS/EN_US/corporate/corporate.shtml

http://www.dell.com/

http://www.eds.com/

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