Company Background

10/20/03

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Table of Contents

Company Background

1993 Assessment of Common Systems

What is a Standard?

Information Systems Progress By 1995

Reebok’s Involvement in NRF/ARTS

Example of ARTS Value in Driving an Industry Standard for DAM

The Issues – Cost, Speed, Consistency

Issues (continued)

DAM’S Requirements

The RFP Process

Reebok’s DAMS Process Diagram

Benefits (Continued)

Central Repository for Reebok’s Assets

Re-purpose digital assets “on-the-fly”

Author: Peter Burrows