Reebok Company Background
Ancestor company founded in 1895 by Joseph Foster in Bolton England to manufacture running shoes with spikes
In 1958 two of the Foster’s grandsons started a companion company known as Reebok named for an African Gazelle
Reebok Sales History 1981 $ 1.5 Million 1985 $307 Million IPO 2002 $ 3.2 Billion
Corporate headquarters -- Canton, Massachusetts
Product distributed in more than 140 Countries
21 Foreign subsidiaries; > 6,000 employees
Other companies owned: Rockport, Polo-Ralph Lauren footwear, Greg Norman collection, and OnField
10-year licensing deals with NFL and NBA
200 Outlet & Concept Stores in 12 Countries