ARTS Social Blueprint for Retail

ARTS is proud to announce the Social Retailing Blueprint, the latest in the ARTS Blueprint series, a library of highly-regarded white papers that covers topics as diverse as Mobile in Retail, Cloud Computing and Service Oriented Architecture. Read the post on NRF's BIG Blog about the Social Retailing Blueprint.

Consumers spend an ever-increasing amount of time on social networks, so it makes sense for retailers to extend their marketing into those networks.  Social media represents a very cost-efficient way to connect with consumers, but the industry is still experimenting to find the most effective campaigns.

This first version of the Blueprint, written by ARTS members, describes the aspects that retailers should consider when developing their social media program. In further collaboration with the NRF communities, future versions will expand on how employees and sales associates can use social to increase customer service and operational efficiencies.

The Blueprint is free to NRF, Shop.org and ARTS members. It is available for a nominal fee to non-members from the NRF Store at www.nrf.com/nrfstore. The Blueprint series is continually updated to cover the changing landscape and future direction of the space.

• ARTS Members, log in to www.nrf-arts.org to download the Blueprint from the Member Download area.
• NRF Members, click on this link to download the Blueprint (you may need to log in first)
• Shop.org Members, Click on this link to download the Blueprint (you may need to log in first)

Review the Executive Summary and Table of Contents.

The ARTS Social Blueprint for Retail will be available for review at the ARTS Pavilion.  Visit the ARTS Pavilion, Booth 1951, at the NRF Annual Convention & EXPO!

Contact ARTS@nrf.com for more information about the Social Retailing Blueprint and the Blueprint Series.  Follow ARTS on Twitter - @ARTSNRF.